| Content: |
A course designed to
provide a comprehensive and contemporary overview of
international business issues, perspectives and
influences on American business, economy, government,
labor, consumers and society. Analysis of the scope,
structure, and environment – social, cultural,
historical, political, legal, economic and technological
– of international business in today's
interdependent shrinking world that has become
dramatically more competitive. Review of international
trade concepts/theories, balance of payments, trade
policy issues, trade agreements – EU, NAFTA, ASEAN,
Mercosur – WTO, global trading system &foreign
investment. Included are issues & perspectives of US
& Non US MNCs conduct in host countries, cultural
diversity, human rights, ethics and social
responsibility. To compete at home and abroad, American
business requires management strategies of planning,
entry & location, transfer of technology, information
systems, accounting/finance & taxation, human
resources, manufacturing and marketing across
national/cultural boundaries. Issues and perspectives
will be analyzed in relation to implications for success
in manufactured goods & service industries. Career
related perspectives in international business and study
abroad opportunities for professional development are
discussed. |